The Best of LKN
Welcome to The Best of LKN podcast! Here you’ll find a collection of interviews with the owners of Lake Norman’s favorite businesses. Small business is the heart and soul of a community, and The Best of LKN is here to shine a spotlight on the small businesses that are making the biggest impact here in the Lake Norman region of North Carolina.In addition to featuring exceptional small business owners, we’ll also be interviewing the most influential professionals that serve the LKN community. From bankers and realtors, to teachers and coaches, we look forward to introducing you to the best Lake Norman has to offer!We hope you enjoy these episodes. Thank you for following The Best of LKN!
The Best of LKN
324: Chelsea Kowalski - The Creative Force Behind @lakenormanexploring & @followourcompass
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Epic Journey Media
In this episode of The Best of LKN, Jeff Hamm chats with Chelsea Kowalski, the creative force behind two standout Instagram accounts: @LakeNormanExploring and @FollowOurCompass.
Chelsea shares how she transitioned from a career in accounting to content creation, her journey into social media management, and the growth of her local and travel brands.
Topics Covered:
- Chelsea’s move from upstate NY to Lake Norman
- The evolution from wedding videographer to full-time content creator
- Growing @LakeNormanExploring from food-focused to full lifestyle
- Behind the scenes of her travel account, @FollowOurCompass (72K+ followers)
- Working with brands like Sandals Resorts and local Lake Norman businesses
- Social media strategy tips for small businesses
- Favorite tools: iPhone, drone, CapCut, Instagram SEO
- Building community through content and collaborations
- The power of providing value and information in your posts
Local Businesses Mentioned:
- King Canary Brewing Co.
- Palm Berries
- Carolina Destinations
- Sully Steamer’s
Connect with Chelsea:
- Instagram: @LakeNormanExploring | @FollowOurCompass
- Email: lakenormanfood@gmail.com
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Lake Norman’s #1 Podcast & Email Newsletter
The Best of LKN
https://thebestoflkn.com/
Hosted by:
Jeff Hamm
Elevate Land & Realty
Charlotte | Lake Norman | High Country